In the words of our team members
With a team of more than 50 dedicated writers, designers, Web developers and marketing specialists, Priority partners with you to create communications that educate, inform and motivate. Each team member has a unique perspective on what makes Priority the leader in custom publishing and interactive marketing for credit unions. Meet a few of our team members now!
Having opened our doors in Minneapolis more than 25 years ago, we are now comprised of more than 50 skilled team members. Together, we work to provide innovative solutions that differentiate your message and achieve measurable results. Our team of expert editors and award-winning designers, along with an extensive staff of print and Web marketing professionals, stand ready to help you achieve – and even exceed – your communications goals.
- Jim Larranaga, President
What sets Priority apart is the way we leverage your print, e-mail and Web communications to maximize your return on investment. We help you engage your members at every touch point with messages that reinforce your brand image while addressing the financial concerns of your audience. In today's communications environment, that's what it takes to get through, get noticed and get results.
- Kathryn Hammond, Vice President
At Priority, you'll work with a team of financial marketing experts who understand your business and go the extra mile to ensure your project is on time and on budget. Your Account Executive, who is a Series 6-trained editor, is your main point of contact for production, editorial, design, and print or interactive coordination.
- Judy Matysik, Director of Client Services
The most effective marketing campaigns provide a seamless interface between print and interactive components. This allows you to broaden your reach while reinforcing your message through multiple touch points. Our interactive marketing team members take the time to understand your unique business goals and then leverage the power of technology to deliver solutions that build awareness, add value and generate leads.
- Brian Bierbaum, Vice President, Interactive
Each client receives first-class service. It's important to us that a client's unique branding and personality shine through. Our experienced editorial department ensures your communications are not only accurate, but reflect creativity, integrate your print and Web efforts and achieve your marketing goals.
- Jenny Grill, Executive Editor
Your campaign needs to identify what makes your financial institution unique. We take pride in helping our clients differentiate their products and services by creating a truly one-of-a-kind layout that speaks volumes about who they are. That attention to detail wins awards for our clients year after year.
- Ed Hamilton, Design Department Manager
Your campaign's production is important but it's by no means the end of the process – it's just the beginning when it comes to measuring its effectiveness. We understand how crucial it is for your media efforts to achieve results. Our marketing team continuously strives to develop ways to help you gather feedback, measure your response and improve your bottom line, with tools such as e-mail tracking reports and MediaTrackR, our
- LuAnne Speeter, Marketing Director
I couldn't imagine a better industry to be in or a better company to be associated with. Custom communications brings out the best in my Priority team members, our clients and the people who we reach, educate and inspire. I love getting up and coming to work every day because I meet the most amazing people from amazing companies who have amazing things to communicate – and we're here to help them do just that.
- Wendy Zakariasen, Business Development Manager
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